How To Mail Merge

Mail Merge as part of Word 2003 and 2007 can be used to print mass personalized letters and send mass personalized emails at the click of a button. Mail merge practically removes the need to pay monthly subscriptions to email marketing outfits.

Microsoft office software gives you the ability to do the same job for little cost (or NO cost if you’re composing emails!)

If you are in a small business then you should really spend some time familiarising yourself with the procedure.

Mail merge using Microsoft Word is fairly easy. The benefits from being able to apply the tools within the mail merge word 2003 package are massive for almost every business and can significantly change the success of any business in a positive way.

Previously when you wanted to send letters out to a group of prospects you had to write each letter individually. A painstaking route at the best of times.

Using mail merge word 2003 this can all be done within the ONE word document. There is NO limit of the amount of emails you can produce or send with mail merge, just click send ONCE and the task is done.

Your emails will be more effective, from a promotional viewpoint if they are customized. Personalized emails get better response rates than bulk produced broad emails.

Small business owners will be pleased about the sizeable return on investment that customized correspondence can achieve. Advanced users of mail merge utilize the functions within the program to insert merge fields right the way through the document. Insert the recipient’s name frequently all through the bulk of your correspondence. If you have custom fields in your list for instance partners name or birthday, then by all means you ought exploit these tools to their full extent. The more personalized the better. Your correspondence is more likely be read and more significantly REMEMBERED.

Why should you bother to keep in touch with past customers? The simplest method to sell something else to your past clients is by making use of the phone or by sending them a letter. Your database of your loyal customers is a practical ‘goldmine’ waiting to be mined. It is as straightforward as inviting them to buy more. And it doesn’t need to be your goods either.You can simply promote someone else’s range of merchandise and get a cut of every sale. Thus a restaurant can deliver invites to a clothing sale. A muffler dealer can offer a auto-repair shop. And so on. If you were to send out a few thank you cards instead, or email your previous customers and invite them to spend money with you again, you would notice an almost magical enhancement to your profitibility. If this is done right, the results will generally ALWAYS be better than chasing new customers.

Attempt this test. The next time you need to put an ad for your business promoting a sale or deal, send it out to your database first. Insert a small message with something like “Here’s a sneak preview for you as one of my privileged customers, so you can access the best bargains first. Regards …”. This will work magically if your special has an authentic appeal. Getting the most out of your list of your current customers IS successful because the clients on it already know you so they won’t be as vigilant as if they were going to someone new.

Message Writing Tips: Always use a headline. Put one of your database fields in the heading to grasp their interest. Putting their name or the business name in the heading is an effective tactic here. Insert a picture of yourself and ALWAYS Include a p.s at the foot of your note. Pictures and p.s’s get a great deal of attention. Most of the time people will read the heading and the p.s. before they read the content of your message. Here are some more specific tips for producing emails and letters using mail merge word 2003.

Email Writing Advice: Utilize tables when designing your email message template. Tables can be centered to the display and they appear more professional. Format your emails to look and function just like a professionally designed HTML template. You can include frames, colors and other costomization to your table to suit your company profile. Regarding the writer: Neville Pettersson is the writer of one of the best web resources available on how to use mail merge word 2003.