March 14, 2010

Free Stuff Online Often Can Result In a Purchase

Have you noticed how successful companies can be in getting you to make a purchase after being tempted by free stuff online? Of course getting you to buy is one of the reasons for offering freebies stuff so liberally. So the free chocolate samples are great, but the hope is that you’ll buy a couple pounds of peanut brittle after you taste it.

The offers for free money making kits are likely to follow up with additional services and products. The free screensaver may come with a little advertisement, or in downloading the screensaver you must wade through a bunch of ads. The companies would not do so much of this type of promotion if it did not pay off a good return.

A similar case would be where you fill out a couple pages in a form and obtain immediate free insurance quotes. These are legitimate companies that apparently have the ability to analyze your situation and give you a quote—sometimes from several competing companies—in a matter of minutes.

Computer software products are another category where some things are free. It is often the case where the free software is useful, but not as good as the full paid version. So the better paid is made available if you realize that the free version is not as good as you thought. If you need to export various file types to pdf format, you’ll need to buy the popular Adobe Acrobat software. That will cost you.

However the Reader package by Adobe is free, and allows you do save, send and read pdf files; you can’t write them or change them. There are a lot more examples where offers of free stuff lead to purchases.

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